Understanding Perovskite Film Characterization Routes

Understanding Perovskite Film Characterization Routes Presentation: A perovskite sun illegal chamber is a sort out of sunlight based work space which solidifies a perovskite cool, quiet and gathered exacerbate, a decent number cup halide-based material, in a similar way the light-social outcome dynamic layer. Perovskite materials, for example, methylammonium lead halides are humble toward progress to as a result undemanding set out toward make. Sun based work area efficiencies of procedure with these provisions state boundless since 3.8% taking an interest in 2009 while in transit to 22.1% well known middle 2016. The last name perovskite sunlight based cell is gotten beginning the ABX3 costly gemstone comprise of the consideration for materials, in light of the fact that perovskite of structure. For the most part, on normal cautious perovskite defend is methylammonium head trihalide (CH3NH3PbX3, some place X is a halogen atom, utilized for example, iodine, bromine before chlorine), in addition to an optical bandgap inside the electorate of 1.5 in addition to 2.3 eV depending driving halide content. Formamidinum sign trihalide (H2NCHNH2PbX3) has besides displayed guarantee, by methods for bandgaps in the circle of the region of 1.5 alongside 2.2 eV. The shameful bandgap is prior toward the straighten out utilized for a different than methylammonium lead trihalide, in this manner it should happen all set rather than upper efficiencies. The fundamental waste going on perovskite sunlight based gadget was mainstream a concealing record organization by means of CsSnI3.. A dull concern is the wire o f direct, for example, a touch of the perovskite materials; sun based cells during tin-based perovskite shields, for the benefit of case, CH3NH3SnI3 experience besides been spoken to in the organization of hand down limitation alter efficiencies . Charts exhibits the vitality trade efficiencies of the perovskite-essentially based gadgets over late years evidently with emanant photovoltaic exploration improvement what's more conventional meager film photovoltaics. Figure 1: Perovskite daylight hours fundamentally based cells have reached out in quality exchange sufficiency at an astounding rate veered from different sorts of photovoltaics Perovskites are a gathering of assets with the end goal of stake an about like structure, which work a horde of energetic properties in the way of superconductivity, magnetoresistance with the sky is a definitive start in order to point. These satisfactorily together supplies are seen similarly the karma of sunlight based cells, since their express assembled causes them to refine for the benefit of connecting with irrelevant effort, gainful photovoltaics. Figure 2: Pervoskite. a creation slight film PV class is being encased, in like way named third period PVs, which proposes PVs using progresses that can vanquish current adequacy and execution confines or rely upon novel materials. This third snapshot of PVs wires DSSC, common photovoltaic (OPV), quantum bit (QD) PV and perovskite PV. A perovskite sun arranged cell is a type of sunshine based cell which melds a perovskite sifted through compound, most for likely the most section a cross customary inorganic lead or tin halide-based material, as the light-social occasion dynamic layer. Perovskite materials, for instance, methylammonium lead halides are unassuming to deliver and huge a simple assignment to make. Perovskites have unavoidable properties like wide upkeep domain, energetic charge bundle, long vehicle separation of electrons and openings, long transporter division lifetime, which make them to a decent degree engaging materials for strong state sun arranged cells. Perovskite sun based absolutely cells want to build the exhibition and lower the estimation of sunlight based centrality. Perovskite PVs for without question keep guarantee for extreme efficiencies,.A imperative supported perspective perovskite PVs has over favored sun oriented found progression is they can respond to different exact frequencies of mellow, which permits them to trade over an increasingly exceptional proportion of the light that gets in contact with them into power. Similarly, they offer adaptability, semi-straightforwardness, explicitly fitted part components, light-weight and that is at present the beginning. Normally, device originators and specialists are certain that such living arrangements will open up various additional bundles for sun orchestrated cells. One trouble is their favored cost , and each other is significantly less costly perovskite daylight hours based cells have a brisk future. Perovskite PVs besides crush down quickly inner seeing wetness and the ruin matters strike steel anodes. Overwhelming representation to guarantee perovskite can transfer to the cellphone cost and weight. Scaling up is each other issue superior conclusions were capable the utilization of little cells, that is extraordinary for lab giving it a shot, however excessively little to perhaps be utilized as somewhat of a genuine sun based board. An indispensable issue is perilous fine a substance known as PbI is one of the breakdown eventual outcomes of perovskite. This is believed to be noxious and there are stresses that it very well may be illness welcoming on .In like way, various perovskite cells use lead, a critical spoiling. Analysts are reliably endeavoring to discover replacements, and highlight authoritatively made working cells the utilization of tin. Perovskite Fabrication: The structure underneath addresses a wellknown (non-balanced) perovskite sun orchestrated cell fundamentally dependent on a favored glass/ITO substrates with metallic again contact. This is required to shape a working gadget from the perovskite are two rate-explicit. A noteworthy scope of the typical interface layers from the universe of ordinary photovoltaics work generally pleasantly. For instance, PEDOT:PSS and the PTAA-class of polymers capacity superbly as beginning interface layers, while PCBM, C60, ZnO and TiO2 makes persuading electron interfaces. In any case, the part is new to the point that there is a vast record of conceivable interface substances to be explored. Figure 3: structure of perovskite daylight based cell. 2. Portrayal of Perovskite: Material portrayal settle for a fundamental half in power marvel (PV) break down and is basic comprehend the breadth of most recent enhancements . A few frameworks from particles to groups ar starting at as of now open to choose the structure and properties of PV materials, structures and gadgets. To comprehend compensation by local blemishes or most likely inadvertent destroying impacts, and in the example of crystalline materials, grain limit defects and prompts understanding of genuine cell efficiencies. The last portrayal are frequently accomplished just with a mix of new depiction approaches to fuse the fundamental technique for portrayal. There are a few portrayal of perovskite sunlight based cell, for example, XRD, SEM ,AFM ,KPFM ,Photo Celiv, impedance ,XPS/UPS and UV - VIS . 2.1. X-RAY DIFFRACTION (XRD) Starting at present high capacity thin film electrical happening sun sorted out cells instruments square measure being made in combination of crystallographic traces: epitaxial, crystalline, straightforward or uncertain. Fundamental and microstructural boundaries of those gadgets square check prominently connected to the execution of the daylight consuming cell. Considering the wide degree of materials and structures utilized as fairly making the sun care oversaw cells there rectangular measure a general gathering of x-shaft optical pattern and scattering technique and geometries which will be utilized for delineation of sun dealt with cell gadget. XRD is partner degree in a circumstance non-hazardous assessment mechanical collection that offers quantitative information on the crystalline periods in slim film structures. Which has a shrewd option of X-bar gracefully and optical genuine science, XRD assessment can be identified with a differing arrangement of crystalline and crystalline materials utilized for PV. accurately once utilized as a lump of combination with compound evaluations, an isolated delineation of flimsy film structures will be conveyed. XRD procedures depend on after the scattering of X-columns by the particles in an exceedingly intermittent bundle, I. e., the cross-punch stage. astute diffusive happens once the stage separate between the dissipated surf from particles inside the cross-space planes is really a shifted of 2, an infirmity that is geometrically met when the technique length capability of the dispersed waves is without a doubt a basic number of frequencies. The bait is finding the outline and pion eer at positions in house regarding the scene segment so optic marvel maxima will be recognized. very surprising understandings, for instance, the turning significant stone framework, the Laue system and afterward the powder philosophy square measure exhaustively utilized for crystallographic examination. arrangements of the powder framework square measure used, having a powder or film outline lying digressively to a concentrating float spoke to by the parcel between the X-column flexibly emanant distinction and accordingly the condition during this methodology, a control generally ludicrous inside the diffracted surface is discovered when the association between the image . The model is lit with a lightweight discharge x-shafts on the variable objective expand. Relationship inside the example brings with respect to diffracted x-pillars once the Bragg condition is culminated. happening spectra region unit customary for man-made piece and stage. The technique appallingly gives level ID (e. g. co2 ), on-board stage estimating, the difficulties crystallinity, precious stone size and building square gauge. To get superimposed materials, Grazing Occurrence XRD (GIXRD) licenses integrative significance ID of stages inside the structure. Non-harming assessment with trademark confirmation of stage e. g. quartz/cristobalite/tridymite for silicon dioxide Stage investigation, the difficulties crystallinity and

DECISION MAKING Assignment Example | Topics and Well Written Essays - 1750 words

Dynamic - Assignment Example The fundamental test looked by Apple in its dynamic procedure is with respect to presentation of new items and administrations in the market. The exceptional cost charged by the concerned organization may make issue for its business activity over the long haul. Apple Inc is notable for offering new and inventive items to its clients. The concerned organization is continually occupied with presenting interesting items in the market. Be that as it may, the issue looked by the concerned organization in conveying its new item is in deciding if the item presented in the business sectors satisfies the desires for its potential clients. The organization charges significant expense when contrasted with its rivals. In this way Apple stays in predicament whether the buyer will consider the one of a kind detail or highlight remembered for the item or will analyze the cost while buying a specific item. The concerned organization increased upper hands over its rivals in the market. Consequently so as to keep up its image worth and brand value in the market Apple Inc is required to think about the mental and conduct parts of the clients. The organization is concentrating just on the top of the line items, which may make an issue of manageability of its business activity in long course of time. Apple is required to accentuate on presenting items both for its very good quality just as low end buyers in the market. The choices considered for conquering the dynamic issue related with the presentation of new item in the market is to make its premium and top of the line items increasingly alluring to its clients. The concerned organization is concentrating on separation procedure for its superior items and minimal effort maker which will offer a satisfactory item with low cost. The low final result gave by the concerned organization to its clients in the market ought to be charged beneath its competitor’s cost. The rundown of assets used in the

Prospective Students 101

Prospective Students 101 College: The word that holds a myriad of different emotions. It harbors so much excitement for the future, yet (in this moment) all it does is stress you out. Having just gone through the process myself, here are a few pieces of advice: Start Early When I was choosing schools to apply to, I researched what their requirements were, cost, etc. But, one of the most important aspects to applying is the school’s essay prompt. Essays are extremely time consuming, and luckily, the University of Illinois has the same prompt every year. I wrote my essay before the application came out and that gave me time to get feedback from my peers about any aspects of my essay that I should change. Also, by writing my essay for Illinois early, it gave me time to write my essays for schools that did not release their prompts ahead of time. Apply early action for any school that offers it. Waiting until December or January to submit your application sounds great right now, but when everyone else is hearing back from schools and you have to wait until the end of March, youll only be more stressed. However, early decision is binding and early action is non-binding, so make sure to pay attention to which one you’re applying for. When you apply early action, you will get a decision earlier (which will also give you more time to decide). Apply to a lot of schools, but don’t overdo it Apply to two safety schools, two middle of the road schools, and two reach schools. Honestly, that’s one of the best pieces of advice I can give you. Applying to 11 schools like I did is really only another way to stress yourself out and spend way too much money. Don’t get too hung up on one school. Its okay to have a dream school. You definitely might get in, but theres still always the chance that you wont and itll be less heartbreaking if you let yourself seriously consider other options as well as your dream school. Visit!! I seriously cannot stress this enough. Visit as many campuses as you can, all different types of them. Visit big schools and small schools. Keep an open mind and visit all different kinds of campuses. Youll be truly surprised at what you might actually want. I always wanted to go to a small school, but after visiting the University of Illinois, I realized a large campus is the better option for me. Don’t let “Senioritis” to get to you. Colleges pay close attention to your senior year grades, and the possibility of your offer of admission being rescinded is possible. (You can read more about UIUC’s rescission policies here: https://admissions.illinois.edu/policies#policies-rescission). Aside from all of this, don’t forget to enjoy your senior year. Although it is an incredibly stressful time, its also supposed to be fun, exciting, and memorable. While getting your applications done in a timely manner and doing your school work is incredibly important, always remember to take a break and relax. Nisha Class of 2022 The first time I visited Illinois, I knew that it was the school for me! I am on the pre-med track, majoring in Psychology in the College of Liberal Arts and Sciences.

The Issue Of Equality Within The United States - 1138 Words

Our society has made many steps in the right direction to equality within the last 10 years alone. A few examples being, an African American president, homosexuality in the military, and more recently same sex marriage allowed in all 50 states. Some would say we have made amazing progress with the issue of equality in today’s age, yet there are still many issues proving that we haven’t done our job completely. So with that being said, our government has only protected a limited amount of freedoms. One freedom that is not protected to its extent is Freedom of Religion in schools. Plainview, TX is a perfect example to contribute to this issue. During a recess break in the school day, a 13 year-old boy was caught reading the Bible. It was†¦show more content†¦According to the Texas Association of School Boards, â€Å"Students may pray individually as long as that prayer is initiated by the student and is nondisruptive. A student may pray silently before a test or stop to pray between classes.† This contradicts why Joshua was suspended. He silently read the Bible during his own recess time. Not once had he pushed another student to read along with him or talk about what he was reading. Secondly, a study has recently shown how another issue in society is Gender Equality. According to Huffington Post citing the U.S. Census Bureau, â€Å"Women still earn only 77 cents for every dollar that men earn.† Many would say that equality between men and women has made leaps and bounds of progress, however this statistic can prove that equality between genders really hasn’t come that far. Women once were not allowed in the military, to wear anything other than dresses, and lastly in some states women could not serve on juries. Yes, progress has been made. Yet, in society today women work just as, if not more hard then men at some job places. How come men still earn approximately 23 cents more than women when they are working the same position? It is because women s right for equality has not come to the point it should be in 2016. Huffington Post also states, â€Å"studies show women are paid less even when they are in the same job and have the same

Descriptive Essay The Sun - 1855 Words

Superhuman The sun is just about to set. The air is warm, it feels light against my tan skin. Vibrant pinks, oranges, and yellows streak across the sky. The water of the Connecticut River rushes under the bridge I am standing on. â€Å"Cathy. Hurry up,† my friend Ashley calls to me. â€Å"One second,† I respond. I take a deep breath and walk the two steps over to the edge. I put my foot on the ledge pushing up my body weight onto my left leg, while grabbing Ashley’s hand at the same time. I place my right foot on the thin perch, wobble slightly, regain my balance, and stand. I look down at the dark blue water. The reflection of the sun shines right under my feet. A boat drives by, the gentle hum of the motor calming my nerves. All of a sudden the†¦show more content†¦The announcer turns on the microphone, the white noise blaring for a millisecond. â€Å"Girls 400 free relay,† the announcer says. The pool goes dead silent, not one word, cheer, scream, stomp is let out. The tension rises. Everything is riding on this. Were all excited. I can feel it. I feel connected to my teammates watching the race, and this is when I know I am ready to go. My breathing slows as our first racer gets up on the blocks. Paige Volpe. She is fast, really fast, an amazing swimmer. She started 2 years ago right before I left swimming year round. I got the chance to swim with her for a couple months before I quit, but now we re back. Racing with each other, against eachother, for each other. She steps up on the block. â€Å"Take your mark.† Beep, the horn blows, and they re off. Paige dives in and immediately lifts her head up. â€Å"Oh no her goggles fell off I say,† going with my immediate reaction. She swims a lap flip turns and lifts her head up again. That s when I see her goggles in fact are not off. â€Å"What is happening,† I say, only concerned with the fact that we are going to have to make up the yardage Paige lost. She continues to swim for about 12 more meters and then stops. Just stops. How could she do that? I wonder. Everything is riding on this race. â€Å"What is happening!† I scream. She grabs onto the side, her bright red face contrasting the paleness of her fair skin. She begins to climb out of the pool, but falls back in, unable toShow MoreRelatedDescriptive Essay - The Sun Shines732 Words   |  3 PagesThe sun shines. The water glistens in the bright light. The wind swirls around me, unsettling the hot sand beneath my feet. I run to the ocean, disturbing the calm water as I dive in. The water surrounds me, engulfing me in its warmth. I am now at peace. For right now, at this moment, I am one with the water and the salt and the sand, and everything is okay. All my problems are washed away with the tide. It’s just me and the ocean. Just me and the beach. Just me and my favorite place in the worldRead MoreDescriptive Essay : Remembering The Sun2177 Words   |  9 PagesRemembering the Sun It was almost to good to be true I thought while I sat at my customary seat at the spades table. Only one day left until the date arrives that had consumed my every thought for six months. Around me were three metal picnic tables(one of which I was sitting at), four large concrete walls, five black telephones anchored to the walls, eighteen cell doors and thirty-four women that found themselves in the same predicament I was in. It had been the same scene I observed everyRead MoreDescriptive Essay : The Scarlet Sun 2272 Words   |  10 Pagesmyself in a majestic pine forest with glowing flowers like the glistening sun. creeping cautiously through the beautiful, but mysterious forest, majestic trees stood tall and proud, like sentinels guarding a magical territory. was this a magical land? Am I really witnessing this? Gazing upon natures version of heaven, vibrant beauty swallowed me in its warm embrace. Frozen in amazement at the sight of the crimson scarlet sun which hung over the magical forest. Now I knew that I wasn’t on muddy oldRead MoreDescriptive Essay : The Sun Shimmers On My Dark Fur 1888 Words   |  8 PagesThe sun shimmers on my dark fur in just the right the way, causing my cat to stretch and let out a yawn exposing my canines. As my eyes open, I peep through the bright green leaves of the tree to see the morning sun luminate through. Rolling onto my side, I stand up on all fours and do a final cat stretch for my cramped back. I plop down on my rump and enjoy the refreshing breeze of spring. This feeling of euphoria is one of a great pleasure. I begin to climb my way to the top of the tree, ontoRead MoreThe Beach Essay781 Words   |  4 PagesDescriptive Essay- Beach, Vacation The place where I feel most comfortable is a place where I am calm. A place that is peaceful in its own ways. It is the place to go to get away from all my troubles. It is the one place where I could sit forever, and never get tired of just staring into the deepest blue I have ever seen. It is the place where I can sit and think the best. A place where nothing matters but what is in that little moment. The one place capable of sending my senses into an overloadRead MoreSummary Of Once More To The Lake840 Words   |  4 PagesIn his essay â€Å"Once More to the Lake,† author E.B. White reflects on experiences he has had throughout his life at a family vacation spot. Although he writes the essay as an adult, he focuses on many childhood experiences with his father at the lake, comparing them to experiences he is having at same lake with his son. White begins by recalling his first time at the lake. He examines the similarities and differences between the two generations of l ake experiences through rhetorical techniques inRead MoreWhat Is an Essay?1440 Words   |  6 PagesBuscemi Essay #3 Rough Draft An essay is a creative written piece in which the author uses different styles such as diction, tone, pathos, ethos or logos to communicate a message to the reader using either a personal experience, filled with morals and parables, or a informative text filled with educational terms. Educational terms could mean the usage of complicated and elevated words or simply information you would get in schools. Some authors, such as Cynthia Ozick, claim that an essay has noRead MoreMy First Year Experience Program1134 Words   |  5 Pagesstronger writer and well prepared for the rest of my college career here at Pacific Lutheran University by improving my vocabulary, being more descriptive and altering my writing process to be more successful. The Writing 101 assignment that I have chosen best demonstrates my progress as a writer is our Personal Narrative Essay. Though this was our first essay of the semester, I did receive my highest grade on this assignment and believes that it reflects my abilities as a writer. Because it was aRead MoreCritical analysis of Jane Goodalls essay Gombe827 Words   |  4 PagesCritical analysis of Jane Goodalls essay Gombe If only we could, however briefly, see the world through the eyes of a chimpanzee, what a lot we should learn (Goodall 110). With this quote, Jane summarizes her love for primates and its from this sentence, written towards the end of the essay, that the reader can understand the authentic devotion that Jane has put into her studies. Jane Goodall, indeed, spent most of her life studying the habitat and unique social structure of chimpanzees sinceRead MoreComparing Articles on the September 11th Attack in Two Newspapers1182 Words   |  5 Pages In this essay I will analyse and compare a broadsheet and a tabloid newspaper article. I hope to be able to find differences and similarities in both articles. The Sun, which is the tabloid paper, is more of a gossip paper than The Times, which is full of news and sophisticated vocabulary. The article I have chosen is about the service for the September 11th attack on the Twin Towers. I will concentrate on looking at the language used and the descriptive element of

The Tragedy Of Christopher Marlowe s Doctor Faustus

Task 2: Renaissance Drama Essay Are the actions of the characters in your chosen play influenced most by witchcraft, lust (for sex or power), or some other kind of motivational force? The following essay will examine the actions of the characters within Christopher Marlowe’s drama text Doctor Faustus in terms of witchcraft, lust, and other motivational forces, to come to a conclusion on which force is the most influential. Within the text, witchcraft is one of the main forces that influences the actions of the character Faustus himself. At the beginning of the text, Faustus becomes displeased with the knowledge he has so far gained, and aspires for more. He reviews all of the books he has previously studied, including the Bible, and decides to replace these with ‘necromantic books’ which he describes as ‘heavenly’ (1.1, 50). Through describing the books as ‘heavenly’, there is a sense of irony as it is necromancy that leads Faustus to turn away from heaven and the worship of God towards hell with the promise of more knowledge and power. Thus showing that witchcraft influenced the actions of Faustus as he decides to divert from his previous studies. In his text The Cambridge Introduction to Christopher Marlowe, Tom Rutter discusses various scientists that were studying at the time Marlowe was writing including John Dee and Giordano Bruno who Rutter says through being aware of the ways in which men like these ‘straddled the worlds of magic and of science helps us toShow MoreRelatedDoctor Faustus by Christopher Marlowe1359 Words   |  5 PagesWhat would you sell your soul for? A question Faustus had to ask when he wanted to gain more than just knowledge. England during the 1550’s had gone through many changes with religion, leaving the people unsure of what they wanted. When Elizabeth finally claimed throne and stayed Queen for a forty- five year reign, there were stable religious changes. For an escape and way of entertainment, society would attend plays. Due to the changing events during the Elizabethan era, plays were a stress relieverRead More A Comparison of Everyman and Christopher Marlowes Doctor Faustus1145 Words   |  5 PagesA Comparison of Everyman and Christopher Marlowes Doctor Faustus Everyman and Doctor Faustus are both Morality Plays, these are specifically plays that existed within the Medieval period. They were popular during this period as they were intended to instruct the audience in the Christian way and attitudes to life. The morality play is essentially an allegory written in dramatic form. In the fourteenth Century, morality plays were mainly based on the seven deadly sins as in everyman withRead MoreComparison Between Christopher Marlowes Doctor Faustus and William Shakespeares Twelfth Night872 Words   |  4 Pagesï » ¿Christopher Marlowes Doctor Faustus versus William Shakespeares Twelfth Night Both Christopher Marlowes Doctor Faustus and William Shakespeares Twelfth Night deploy many of the same characteristic rhetorical features of 16th century verse dramas. Both plays are characterized by highly elaborate language, usually in iambic pentameter, although different types of verse structures are occasionally used to convey different moods or character types. Both plays combine tragedy and comedy within theRead MoreWilliam Shakespeare s The Play Everyman 1275 Words   |  6 Pagesabout the meaning of life. Similarly, we can also see the shadow of a philosophical trace in Christopher Marlowe’s play, Doctor Faustus. The play personifies good and evil. The devil will fight for the soul of human beings, while our soul remain indecisive. Soon after, high lights appeared in the instance when the soul makes a decision. Even though both works are excellent, but I fell that Dr. Faustus made a bigger impact on me. Although both work revolved around death, sins, and judgme nt ofRead MoreDoctor Faustus As A Tragic Hero3066 Words   |  13 PagesChristopher Marlowe wrote The Tragical History of Doctor Faustus in times of philosophical and religious debate. This was also a time when people began to openly explore the forbidden knowledge of magic as a way of testing the religious parameters set in the Renaissance period. Aristotle has basic characteristics that involve making a person a tragic hero in a story. A character must be noble, respected, knowledgeable, but also human and not perfect. Doctor Faustus exhibits these characteristicsRead MoreDr. Faustus Is a Morality Play Without a Moral. Discuss.2775 Words   |  12 PagesIn forming an answer to this question there are two aspects which must be considered. Firstly we must decide whether Dr Faustus is a morality play; I will do this by discussing the play s form, content and subject matter in an attempt to categorise the play. I will also offer an alternative argument by saying that the play is in fact a tragedy. Secondly we must decide whether or not it has a moral; to do this I will consider the tone of certain parts of the play, in particular the Chorus speechesRead More Comparing Christopher Marlow’s Doctor Faustus and William Shakespeare’s Macbeth2460 Words   |  10 PagesDesire for Knowledge and Power in Christopher Marlow’s Doctor Faustus and William Shakespeare’s Macbeth Plays written during the Renaissance often show how an individual is shaped by that person’s deepest ambitions, such as the desire to know, to rule, or to love, and how these aspirations can lead people down dramatic paths.   Christopher Marlow’s Doctor Faustus and William Shakespeare’s Macbeth both involve noble protagonists who are portrayed as true subjects -   tragic heroes; their selfhoodRead MoreFaustus, By Dr. Faustus2669 Words   |  11 Pagesoutset, Dr. Faustus is in his study contemplating what academic discipline is the most fulfilling. He reviews a number of disciplines in his mind, such as logic and medicine (which he believes he is already adequately distinguished in), and law and theology (which he believes to have inherent inadequacies). Dr. Faustus’s route from religion to magic seems to be forcedly cobbled together in order to elicit a certain emotion towards sophists as a whole, and Marlowe laboriously thrusts Dr. Faustus into becom ingRead MoreThe Reign Of Queen Elizabeth I And The Elizabethan Era1787 Words   |  8 Pagesbeginning of the Elizabethan theatre which still to this day influences theatre and the way theatre is presented . The Elizabethan Era began in 1588 and ended in 1603 during Queen Elizabeth I reign England s capital and largest city, London grew to about two hundred thousand people. London s population was divided into three main sections a small but powerful population of wealthy nobles, a prospering middle class, and a large and impoverished lower class living in miserable conditions. In theRead MoreHelen Of Troy1455 Words   |  6 Pagesinvolvement with Paris is an abduction or a seduction is ambiguous. The legends recounting Helen s fate in Troy are contradictory. Homer depicts her as a wistful, even a sorrowful, figure, coming to regret her choice and wishing to be reunited with Menelaus. Other accounts have a treacherous Helen who simulates Bacchic rites and rejoices in the carnage. Ultimately, Paris was killed in action, and in Homer s account Helen was reunited with Menelaus, though other versions of the legend recount her ascending

Professional Development Plan healthcare administration free essay sample

Democracy: Confusion and Agreement Democracy was established and implemented within the terms of a theology of politics. History is a relevance that is consistently and authoritatively affirmed in many corporate and individual official acts of the three branches of government. The purpose of the democracy is abundantly evident in vigorous traditions that are carried on by every incumbent of the presidential office. Citizens have an active role f participating in the selection in voting for leaders and issues. The majority rules and the views of the minority opinions have little to no value. When the minority is sufficiently displeased with majority rule, they will bring about anarchy, which quickly leads to totalitarianism. Democracy is electing leaderships for a governing entity. Therefore the governing entity can be a government, corporation, and other organizational groups that can resolve their own problems (Pilon, Roger, 2013). In rder for the democracy to achieve its purpose, that is, for the better of man it takes honesty, integrity, education and the freedom to chosen one owns fate (Ranney, A. We will write a custom essay sample on Professional Development Plan healthcare administration or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page , Kendall, W. , 1951). The virtues are required from the leading elect offices to the elected representatives, public, or the voters. To encourage them to work, honestly it takes an informed and educated electorate. The media cannot show favoritism with any elected candidate while reporting all the news (Pilon, Roger, 2013). The media hould not speculate any evidence to exert force on an agenda. Every electorate must consider every possible question that the media will mention as well as all that the government does. This article of Democracy: Confusion and Agreement, which is lofty in idea and democratic, may be lacking the ability for which the elects are required to do (Ranney, A. , Kendall, W. 1951). One of the many downfalls of the democracy is to enforce of contracts that will enable each party to adhere to the terms and obligations that were agreed upon.

Management Practice and the Role of Theory

Introduction Management is one of the most important human activities. From the time human beings began forming social organizations to accomplish aims and objectives they could not accomplish as individuals, management has been essential to ensure the coordination of individual efforts (Chatterjee Hambrick, 2011).Advertising We will write a custom essay sample on Management Practice and the Role of Theory specifically for you for only $16.05 $11/page Learn More As society continues to rely on group effort, and as many organized groups become large, the task of managers keeps on gaining importance and complexity (Gibson, Ragins Kram, 2009). Consequently, this has made managerial theory to become very critical in the management of organizations. The central thesis of this paper is that although some managers in different parts of the world could have achieved managerial success without having basic theoretical knowledge in management, it is important to emphasize the fact that managers who have mixed management theory in their day to day management practice, have had better chances of managing their organizations more efficiently and effectively to achieve both individual as well as organizational objectives. Managers of contemporary organizations therefore, ought to appreciate the important role played by theoretical knowledge in their respective organizations if they are to achieve the desired goals (Mills Margulies, 1980). In addition, there is need to promote excellence among all persons in an organization, especially among managers themselves. To address these concerns, the paper will start by first explaining what management is for purposes of conceptual clarity. It will then proceed to look at management objectives, functions, goals, and essentiality. Towards the end, different management theories and the role of theory in management practice will be examined. Definition of Management Management may be defined as the art, or science, of achieving goals through effective management of people. Considering that part of what managers do is to supervise staff, management may also be interpreted to refer to the act of making sure that people do what they are supposed to do. Managers are, therefore, expected to ensure greater productivity or continuous improvement in the way an organization performs. More broadly, management is the process of designing and maintaining an environment in which individuals, working together in groups, efficiently accomplish set objectives aims (Koontz Weihrich, 1990).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In its expanded form, this basic definition means several things. First, as managers, people carry out the managerial functions of planning, organizing, staffing, directing, and controlling. Second, management applies to any kind of organization. Third, management is an ac tivity that has to be undertaken by managers at all levels of the organization. Fourth, the aim of all managers is to create surplus for the organization. Finally, managing is concerned with productivity and this implies effectiveness as well as efficiency. Management therefore refers to the development of official procedures that derives their importance from the need for strategic planning, coordination, directing and controlling of large and complex decision making processes. However, procedures or rules should not be seen as ends in themselves. They are simply avenues to arrive at the intended aims. Essentially, therefore, management entails the acquisition of managerial competence, and effectiveness in the areas of problem solving, administration, human resource management, and organizational leadership. Problems keep emerging all the time in the course of an organization struggling to achieve its goals and objectives and they must be solved. In the process of solving a problem it is critical for manager to clearly identify the problem, analysis it and implement the suggested remedies (Connolly, Conlon Deutsch, 1980). Administration involves following laid down procedures for the execution, control, communication, delegation and crisis management while human resource management should be based on strategic integration of human resource, assessment of workers, and exchange of ideas between shareholders and workers. Finally, organizational leadership should be developed along the lines of interpersonal relationship, teamwork, self motivation to perform, emotional strength and maturity to handle situations, personal integrity, and general management skills. Management Objectives, Functions, Goals, and Essentiality Management Objectives There are basically three management objectives. One objective is ensuring that organizational goals and targets are met with least cost and minimum waste. The second objective is to look after the health, safety and welfare of all staff. The third objective is to protect the machinery and resources of the organization, which also includes the human resources.Advertising We will write a custom essay sample on Management Practice and the Role of Theory specifically for you for only $16.05 $11/page Learn More Management Functions To understand management, it is imperative to break it down into five managerial functions. These are; planning, organizing, staffing, directing, and controlling. Planning involves selecting missions and objectives as well as the necessary actions required to achieve them. It requires decision making to choose future courses of action from among the available alternatives. Typically, plans will range from overall purposes and objectives to of the organization the most detailed actions to be taken. Practically, no real plan exists until a decision has been made. By arriving at a decision, an organization is, in essence, agreeing to make a commitment o f human as well as material resources. In other words, before a decision is made, all that exists is a proposal and a not a real plan. People working together in groups to achieve set goals must have roles to play. Generally, these roles have to be defined and structured by someone who wants to make sure that people contribute in a specific way to group effort. Organizing, therefore, is that part of management that involves establishing an intentional structure of roles for people to fill in an organization. Intentional in that all tasks necessary to accomplish goals are assigned to people who can do them best. Indeed, the purpose of an organizational structure is to help in creating an environment for human performance (Ng Sears, 2012). However, designing an organizational structure is not an easy managerial task considering that many problems are encountered in making structures fit situations, including both defining the kind of jobs that must be done and finding the people to d o them. Staffing involves filling, and keeping filled, the positions as depicted in the organization structure. This may be done by identifying work force requirements, having an inventory of the people available, and recruiting, selecting, placing, promoting, appraising, planning the careers of, compensating, and training or otherwise developing both candidates and current jobholders to accomplish their tasks effectively and efficiently. Directing has to do with influencing people so that they will contribute to organization and group goals. It has to do predominantly with the interpersonal aspect of management. The most important problems to managers arise from people’s desires and attitudes as well as their behavior as individuals and in groups. Effective managers therefore, need to be effective leaders as well.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Controlling is the act of measuring and correcting activities of subordinates to ensure that events conform to stipulated plans. It measures performance against goals and plans, shows where negative deviations exist and, by putting in motion actions to correct deviations, helps to ensure that plans are accomplished. Although planning must precede controlling, plans are not self achieving (Toor Ofori, 2009). Plans guide managers in the use of resources to accomplish specific goals and to ensure that activities are checked to determine whether they conform to the plans. Persons who are responsible for results that differ from planned actions have to be located and necessary steps taken to improve performance. Therefore, by controlling what people do, managers are able to control the organizational outcomes. Finally, coordination is the essence of managing so as to achieve harmony among individual efforts toward the accomplishment of group goals. Each of the managerial functions discu ssed earlier is an exercise contributing to the aspect of coordination. Considering that individuals often interpret similar interests in different ways, and their efforts toward mutual goals do not automatically agree with the efforts of others, it becomes important for the manager to reconcile the differences in approach, timing, effort, or interest, and to ensure that individual goals are harmonized to contribute to organizational goals. Although these management functions concern the internal environment for performance within an organization, managers must operate in the external environment of an organization as well. Clearly, managers cannot perform their tasks well unless they have an understanding of, and are responsive to, the many elements of the external environment that affect their areas of operations. These external elements include economic, technological, ethical and social as well as political elements. Management Goals First and foremost, the logical and publicly desirable aim of all managers in all kinds of organizations, whether business or non-business, should be a surplus. Managers must therefore establish an environment in which people can accomplish group goals with the least amount of time, money, materials, and personal dissatisfaction or in which they can achieve as much as possible of a desired goal with available resources. The second goal or aim of all managers is that they must be productive. As a matter of fact, government and the private sector generally recognize the urgent need for productivity improvement. Productivity improvement is about effectively performing the basic managerial and non-managerial activities. Simply defined, productivity is about the output-input ratio within a time period with due consideration for equality (Barling, Christie Turner, 2008). Lastly, productivity implies effectiveness and efficiency in individual and organizational performance. Effectiveness is the achievement of objectives while effici ency is the achievement of the ends with the least amount of resources. Management as Practice Managing, like all other practices is an art. It generally refers to the act of operating based on the reality and not assumptions. By making reference to existing knowledge, research has demonstrated that managers can perform in a more efficient manner. It is this knowledge that constitutes science. However, the science of management is fairly crude and inexact (Fleet, 1994). This is true because the many variables with which managers deal are extremely complex. This not withstanding, the use of existing knowledge will certainly make the practice of management better. Without making reference to the available management theories, managers are bound to make mistakes that may easily be avoided. It is therefore extremely essential for management practitioners to use the available pool of knowledge to improve performance at all levels of the organization (Ghoshal, 2007). The pool of knowledge is what is commonly referred to as theory. For practical purposes, all managers must develop three sets of skills namely; conceptual, technical, and human (Peterson Fleet, 2004). Conceptual skills allow the manager to develop relationships between factors that other people may not see. Managers who have well developed conceptual skills are able to apply different management theories to the same situation. For a manager to be technical, it implies that he or she is able to act professionally. Professionalism demands that the manager performs his or her duties within established procedures, rules and regulations. Any behavior that compromises the manager’s professional etiquette is certainly bound to interfere adversely with the organization’s productivity. Lastly, a manager should be able to see members of the organization as human beings who have needs and psychological feelings and emotions. These needs and feelings must be positively harnessed for the good of the o rganization. Motivation of the employees, therefore, becomes a critical factor in increasing productivity. The Importance of Management in any Organization Managers are charged with the responsibility of taking actions that will make it possible for individuals to make their best contributions to group objectives. Management therefore applies to small as well as large organizations, to profit and not for profit organizations, to manufacturing and service industries. However, a given situation may differ considerably among various levels in an organization or various types of organizations (Umstot, 1980). The scope of authority held may vary and the types of problems dealt with may be considerably different. To obtain results, all managers must establish an environment for effective group endeavor. Even though all managers carry out managerial functions, the time spent for each function may differ. It is typical for top level managers to spend more time on planning and organizing tha n lower level managers. On the other hand, directing takes a great deal of time for first line supervisors (Rousseau McCarthy, 2007). The difference in the amount of time spent on controlling varies only slightly for managers at various levels. The manager is, therefore, the dynamic, life giving element in every single business. Without the leadership of the manager, resources meant for production remain mere resources and never become production (Pfeffer Fong). In a competitive economy, the quality and performance of the managers determine the success of a business and by extension, its survival. Management Theories Contemporary theories of management tend to account for and help interpret the rapidly changing nature of today’s organizational environments. Some of these theories are discussed as follows. Scientific Management School This theory was started by Frederick Taylor who considered the inefficient movement of men and women as a national loss. Taylor was convinced that science offered the best solution to human injustice. According to Taylor, the management approach described above offered no opportunity for improving performance. He was therefore, convinced that system had to change. Taylor’s strongest positive legacy was the concept of breaking a complex task down into a number of subtasks, and optimizing the performance of the subtasks. His suggestions were, however, met with so many criticisms. Classical Organizational Theory School In this category of management theory are the works of Max Weber’s bureaucratic theory and Henri Fayol’s administrative theory. According to Weber many people had to change tact and embrace new approaches to management. He was convinced that the humanistic style of management was eventually going to be done away with in favor of the new technically oriented styles of management. Behavioral School This was invented by Elton Mayo and his associates after they performed experiments that appea red to disprove Taylor’s beliefs. The origin of the behavioral school of thought is the human relations movement that was a result of the Hawthorne Works. Other categories include the systems approach, situational or contingency theory, chaos theory, as well as the team building theory. The Role of Theory in Management Practice Typically, every single managerial act rests on assumptions, generalizations, and hypotheses. This is to say that managerial actions are generally based on theory. Theories generally are closely linked to the way people perceive the experiences gathered over time (Stoner, Freeman Gilbert, 2003). It is a systematic grouping of interdependent concepts and principles that give a framework to, or tie together, a significant area of knowledge. Scattered data, for example, are not information unless the observer has knowledge of the theory that will explain relationships (Homans, 1958). There are a variety of approaches to management analysis, the mass of r esearch, and the number of differing views have resulted in much confusion as to what management really is, what management theory and science is, and how managerial events should be analyzed (Koontz, 1980). There is a body of opinion that says that management theory evolved during and after Second World War and has only been studied in depth since then. For better organizational performance, it is important for managers who apply theory to management to blend principles with realities. Generally, as soon as managers know about theory, they will have the capacity to anticipate future problems that may occur in the enterprise. In the field of management, then, the role of theory is to provide a means of classifying significant and relevant management knowledge. For example, in the area of designing an effective organization structure, there are several principles that are interrelated and that have a predictive value for managers (Hood, 2003). The theory of management is grouped into the five functions of management. There are basically three main reasons for studying management theory. First, theories provide a stable focus for understanding what is experienced. By and large, a theory provides criteria for what is relevant (Pitts, 1980). Second, theories enable us to communicate efficiently and thus move into more and more complex relationships with other people. Third, theories present a challenge for people to keep learning about the world and hence devise innovative ways to tackle problems encountered (Kalev, Shenhav Vries, 2008). There are also other important considerations for studying management theory. Among many others, it will help a manager to view the interrelationships between the development of management theory, behavior in organizations and management practice. A good understanding of the development of management thinking will also help a manager to understand the key principles that underlie the entire management process and hence be able to perform effectively. With a good knowledge of the available history, a manager will be able to understand the nature of management as well as organizational behavior. Finally, management theories are interpretive and evolve in line with changes in the organizational environment. Generally, theory provides a sound basis for carrying out any action. However, if action is to be effective, the theory must be adequate and appropriate to the task and to improved organizational performance. In other words, it must be a good theory. Conclusion A central part of the study of organization and management is the development of management thinking and what might be termed management theory. The application of theory brings about change in actual behavior. Managers reading the work of leading writers on the subject might see in their ideas and conclusions a message about how they should behave. This will influence their attitudes towards management practice. While organization as practice is art , organized knowledge about management is science. The development of management theory involves the development of concepts, principles, and techniques. Many theories about management exist and it is important for managers to combine their practice with theory for greater performance. Each approach or theory has its own characteristics and advantages as well as limitations. In some cases, it may be necessary to integrate different management theories. Finally, it is also important to recognize the fact that an organization is an open system that operates within and interacts with the environment. When the systems approach to management is used, inputs from the external environment and claimants is captured, processed and an output generated. It therefore follows that a manager who makes serious attempts to translate theory into reality is bound to increase productivity more than a manager who chooses to use the trial and error approach. Reference List Barling, J., Christie, A. Tur ner, N., 2008. Pseudo-Transformational Leadership: Towards the Development and Test of a Model. Journal of Business Ethics, 81 (4): 851 – 861. Chatterjee, A. Hambrick, D. C., 2011. Executive Personality, Capability Cues, and Risk Taking: How Narcissistic CEOs React to Their Successes and Stumbles. Administrative Science Quarterly, 56: 202 – 237. Connolly, T., Conlon, E. J. Deutsch, S. J., 1980. Organizational Effectiveness: A Multiple-Constituency Approach. The Academy of Management Review, 5 (2): 211 – 217. Fleet, D. D. V., 1994. Contemporary Management. Boston, MA: Houghton Mifflin Co. Ghoshal, S., 2007. Bad Management Theories are Destroying Good Management Practices. Academy of Management Learning and Education, 4(1): 75 – 91. Gibson, D. E., Ragins, B. R. Kram, K. E., 2009. The Handbook of Mentoring at Work: Theory, Research, and Practice. Administrative Science Quarterly, 54: 158 – 161. Homans, G., 1958. Social Behavior as Exchange. America n Journal of Sociology, 62: 597 – 606. Kalev, A., Shenhav, Y. Vries, D. D., 2008. The State, the Labor Process, and the Diffusion of Managerial Models. Administrative Science Quarterly March, 53: 1 – 28. Hood, J. N., 2003. The Relationship of Leadership Style and CEO Values to Ethical Practices in Organizations. Journal of Business Ethics, 43 (4): 263 – 273. Koontz H., 1980. The Management Theory Jungle Revisited. The Academy of Management Review, 5 (2): 175 – 187. Koontz, H. Weihrich, H., 1990. Essentials of Management. New York, NY: McGraw-Hill. Mills, P. K. Margulies, N., 1980. Toward a Core Typology of Service Organizations. The Academy of Management Review, 5 (2): 255 – 265. Ng, E. S. Sears, G. J., 2012. CEO Leadership Styles and the Implementation of Organizational Diversity Practices: Moderating Effects of Social Values and Age. Journal of Business Ethics, 105 (1): 41 – 52. Peterson, T. O. Fleet, D. D. V., 2004. The Ongoing Legac y of R.L. Katz: An Updated Typology of Management Skills. Management Decision, 42 (10): 1297 – 1308. Pfeffer, J. Fong, C., 2003. The End of Business Schools: Less Success than Meets the Eye. Academy of Management Learning and Education, 1(1): 78-95. Pitts, R. A., 1980. Toward a Contingency Theory of Multibusiness Organization Design. The Academy of Management Review, 5 (2): 203-210. Rousseau, D. M. McCarthy, S., 2007. Educating Managers from an Evidence-based Perspective. Academy of Management Learning and Education, 6(1): 84 – 101. Stoner, J. A. F., Freeman R. E. Gilbert, D. R., 2003. Management. New Delhi, India: Prentice-Hall of India., 5 (2): 189 – 201. This essay on Management Practice and the Role of Theory was written and submitted by user Rihanna Key to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Hoover and the depression essays

Hoover and the depression essays Large portions of the population began to hold President Hoover personally responsible for the depression. It was partially his own fault, since he ignored recommendations to support more vigorous relief programs. While Europe was getting rid of their gold standard, the United States was still nailed to there cross of gold. This put the US at a disadvantage in international trade. It also caused economic conditions to drop to an all time low. Hoover attempted to use government funds to try and pull the economy out of the depression; he rejected demands that he should cut back in order to balance the budget. He spent a large sum of government money, almost $450 million. But nothing seemed to work. Hoover tried to help the agricultural community, by enacting tariffs like the Hawley-Smoot Tariff, which increased the protective rate on farm products from 26% to 50%, but it let foreign governments create trade restrictions, further putting the farmers into debt. Agrarian unrest came to a head in 1932 when a group of farmers established the Farm Holiday Association, the main propose of the organization was to withhold farm products form the market, in order to keep prices high. This form of unrest in the farm belt created a lot of consideration in Washington where the president was facing a national election. Hoover faced almost cretin defeat in the election of 1932. His opponent, Franklin Delano Roosevelt, even before the election was much more popular than the President was. While serving as governor if New York, FDR enacted many programs of government assistance. During his campaign he concentrated on the economic grievances of the country. After promising a New Deal to the American people. FDR was almost guaranteed the election. ...

Music Theory Essay Example | Topics and Well Written Essays - 1000 words

Music Theory - Essay Example The song tells us a heart-wrenching tale about a father who refuses to spend quality time with the son he had with his wife whom he claimed to love. His son is persistently trying to unite with his father but, unfortunately, the father is always too busy or gone (Grayeb 1). As the piece goes on, the boy starts turning in to a grownup and when his father wants finally to start spending time with him the son refuses. The child has grown up and furthermore has a family, which he can call his own. The song is narrated from the first-person’s viewpoint by a father who can never find time to bide with his child. Even though the child requests his father to join him in childhood actions, he responds with more than fuzzy guarantees of spending quality time together in 'future' (Grayeb 1). Whereas hoping to spend time with his father, the child begins to shape himself into his father's attitudes, thus the stanza hoping to turn out "just like him." The last two stanzas are an overturn o f the duties, whereby the father requests his adult son to pay him a visit, but the matured son says that he is at the moment too occupied to find the time for his once "too busy" father (Grayeb 1). The father then considers that he and his are both alike, uttering "my boy has turned out to be just like his dad." The song's chorus utilizes imagery and metaphors related to childhood songs such as Cat's in the Cradle, Little Boy Blue, Silver Spoon, and Man in the Moon. Four Parameters Analysis Whereas the relation between motion and tempo might be self-evident, the connection between verticality and pitch is less simple (Grayeb 1). The sound wave of the song was basically slow, which gave the song a low pitch. The artist gave a sense song of a sad feeling in the song, which also complimented the law. Harry Chapin’s song was more rhythmically complex as the artist used odd meters, as well as ways, such as additive rhythm and phasing. The artist also wrote the song in a way which lacked a sense of a regular beat as the song consisted only of long sustained tones also referred to as drones (Grayeb 1). The song also had a liner progression of tunes whereby the singer, at times, hummed or used a guitar only to give the tone. The song incorporated mixed and simply discernible frequency patterns. This was due to the fact that the artist wanted to make the message clear for everyone to understand. The song incorporated low dynamics due to its tune. Also, song had pianissimos and fortissimos, which gave the song the low dynamics. The story was about a sad child; hence, the low dynamics complimented the story in way that the listener could easily understand (Grayeb 1). Line-Graph The song had a series of plateaus characterized by notes. The artist did the work of a lab specialist to achieve the desired effects (Grayeb 1). Chaplin made the song the way it is by working with graphs due to the uniformity that could be adapted from the song. A majority of the more rest rained variations of time and pitch might have to be disregarded prior to the fixing of the relative durations of these notes. Bar-lines should also be placed upon a traditional music staff. The points in the piece could, at that stage, be replaced by notes, as well as the lines through note values (Grayeb 1). The complete pitch of every line for a non-percussive stave was confirmed by the

Technology in the Courts Essay Example | Topics and Well Written Essays - 750 words

Technology in the Courts - Essay Example The same year, Video Conferencing System was assessed in the South Dakota Unified Judicial System and also the Existing Case Processing Systems was analyzed for bringing into being the Unified Case Management System in the Puerto Rico Courts. In 2005, one major leap was the implementation of the Electronic Document Management System for the Iowa Judicial Branch. The year 2006 saw a lot of activity in terms of reassessment of court needs. The Case Management Systems were assessed in several courts including the Montgomery County, Ohio and Washington Administrative Office of the Courts. The Chatham County, Georgia made a review of its Information Technology needs. The Travis County, Texas reviewed its Assess Document Management System. In the year 2007 also there was a lot of hectic activity with regards to review and implementation of technology in courts. Firstly, there was the review of Court technology in the Appellate Courts for the Indiana Supreme Court. There was also the assess ment of the effect of new Automation on Guardianship Cases in the Probate Division of the eleventh Judicial Circuit, Florida 2007. Alongside, information technology security was also planned for these courts. In the year 2008, the Automated Management System came to be developed in the Massachusetts Courts. Another major event during 2008 was the feasibility study for the Electronic Warrant Process for the Florida Department of Law Enforcement and the analysis of the Justice Information Exchange Model for the Juvenile Docket for the State of Vermont Judiciary. In the same year, the Superior Court of the Virgin Islands updated its e-filing technology software. Technology and Business Reviews of the case management system for Palm Beach County, Florida and Technology system for Eugene, Oregon Municipal Court were also conducted in 2008. Let us now briefly try to understand all the different kinds of technology that are being implemented in courtrooms nowadays. â€Å"A basic trial tec hnology kit includes a laptop(w/Pentium mobile chip, 2 Ghz processor, 512 MB RAM, 80 GB Hard Drive, XP Professional & DVD player/burner); Microsoft PowerPoint; a computer light projector(w/ 2000+lumens) & screen; a visual presenter/document camera; a multi-plug power adapter with extension cord; and 3 â€Å"key† foam core board blow-ups. Trial presentation software can also be made use of like Sancion or Trial Director. And the ones who are big-time into the use of technology can even consider using the Blackberry or other text messaging handheld device.† (Use of Technology in the Courtroom) But then there are factors to be borne in mind when using technology in courtrooms particularly with respect to its flexibility of usage and redundancy. In courtrooms, the focus is on the work to be done. A single activity may be composed of sub-activities that are dependent on each other. How they interact and what result they will throw up can vary depending on the inputs. What ca se management software does is that it serializes the outputs of the sub activities so that the user is presented with the final output in quick time. Furthermore, users can add new tasks, data objects, documents and even new processes to the case while the case is being analyzed. A common feature of case management software is the electronic case folder which includes activities, data and documents for the case. A case

UK Wrist Watch Industry | Marketing Strategy

UK Wrist Watch Industry | Marketing Strategy During late 2008 and 2009 confidence of consumer fell and people became more aware about their spending in watches and jewellery has not been immune to the economic climate. During 2005 jewellery and watches market grew by 10 % were it reaches to  £4.8 billion in 2010 and over next five year Mintel forecasts is 11%growth in watches and jewellery market. Hence 2011 is also going to be the year to invest in mens jewellery. Stephen Webster presented a strong case for mens jewellery at IJL in September 2010, and assuming male customer only want watches and the odd signet or chain could lead to missing out on a potential wealth of customer. Its not that male customers dont want it: they just dont know they want it. Men dont have thinking about what to wear as women do, explain Webster. But once a man is bejewelled, theres no looking back. They also dont wait for special occasions like woman do, and they can go from zero to jewellery enthusiast in no time. Market research company Mintels September 2010 report Watches and Jewellery Retailing UK found that 20% of male respondent said they like receiving jewellery as a gift, and 12% said that they had purchased all of their own jewellery. So the market is clearly there to be exploited. http://www.retail-jeweller.com/trends/in-with-the-new-2011-trends/5020089.article Rapid increase in gold prices and recession change many consumers mind to buy silver instead of gold, this trend is rising to nearly three in ten women with almost one in five people wearing silver jewellery than gold; particularly young people aged 15-24. Now days Consumers are willing to experiment and try new looks with little minimising their bank balances which means many costume jewellery items are affordable and easy disposable without denting their bank balance. Young aged under-35 is more open to pay large amounts for watches these are consumers who do not wear jewellery to express their individuality or to show their consumer spending power. As the research has should that 86% of consumers wear a watch, were 40% only buy a new watch when their old watch is broken. The new reason for purchase a watch could be watchs main function with health benefits as a new way of helping the consumer. http://oxygen.mintel.com/sinatra/oxygen/display/id=479809 Executive Summary: https://www.keynote.co.uk/market-intelligence/view/product/10331/chapter/0 Why buy me. Can be better explain by to fend off the competition by constant innovation, reinvigorate, recalibrate, update. Many brands and companies are continuously renovating their business and holding positioning themselves for growth. Positioning able offerings for brands and availability of product in the market. Several key target groups and users meet their needs as it reaches a certain mode of consumers and delivers benefits to them. Consumer and user are attributed by benefits and product as they are depended on how actual approach of a company or brands position communicates in the market place. As a result positioning or product of a company find one to keep further distance itself from competitors which is based on list of items, but very importantly in six key :, Distribution, Quality, Attributes, Product, Price and Usage Occasions. As compared to earlier times consumerism has undergone a sea change where the consumers are informed about the products. Hence, the market has become customer centric. Understanding the importance of customer is become the structure of business; in effects companies have started in regular basis i.e. repositioning exercise. In the recent times Titian Industries Ltd had a major brand repositioning exercise was planned more in order to provide more to its customers. Now the company holds new position. This study will help to understand the revived positioning strategies of Titan watches. An analysis of repositioning strategies of Titan also forms of the study. Firstly it is important to understand the overall wrist watch industry in UK. Secondly to study the brand positioning and re-positioning strategy of Titan wrist watches and to find out about the loyal customers of Titan watches as they are aware of the new positioning strategies of the company and how they used them. To study primary and secondary data have been used. Analysis UK wrist watch industry and brand repositioning strategies of TITAN Company has been analysed and completed on the basis of secondary data. Internet, journals, books and magazines have been used for this purpose. Project comprises conducting a questionnaire survey. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() Introduction: 1.1 Theory and concepts: According to Peter Drucker A business has two and only two basic functions: marketing and innovation To maintain business relevance and market position, it is important to continuously innovate and invent brand image in the market to pace with change and intense competitive pressure in the marketplace. In this context, now days brand positioning and revitalization strategies have become a business vital part for battling brand erosion. Further heightened for brand repositioning is because of rising cost and high risk connected with launching a new brand in market. Increase in the cost and high risk related with launching a new brand that is a part of brand reposition. Brand reposition has received very importance in the marketing literature and treated as a difference of brand positioning. Reposition can be required as the market changes and new opportunities occur. In order to reach the customer which was never targeted at first can also be targeted with brand reposition. In order to change its image in the market it is important to focus towards brand repositioning, although it is one of the toughest and harder actions for repositioning of familiar brand in market. As per Solomon, essential part in the marketing efforts is position strategy because companies have to use the elements in the marketing mix to influence the customers understanding the position. There has to be several choices to be, so to as to be in more attractive and relevant position. It is important for the person who is reposition for the reposition to know and understand why reposition is necessary and its need, and if the offer is the one that will change or just the brand name. While repositioning it is important to undertake and understand all the risk factors that is likely to affect it in the market. A company risks its credibility and reliability more while repositioning its brand in the market and the need for a thorough strategy is very important to avoid any occurrence. Some analyst argues that to successfully reposition a established brand name is almost impossible because repositioning of a brand can make the most loyal customer to switch brand. If the brand is eroded then brand reposition becomes important. Numerous attempts to reposition brand in the market may fail which is testified by many company for example while soft drink has successfully been able to connect with the youth though they exist for 40 years in the market but at the same Levis, jeans has been losing its market share to newcomers such as The Gap despite numerous campaigns designed to reposition the brand trend. 1.2 Literature Review: The reposition strategy is defined into three stages that is: Introductory Elaboration Fortification This involves the introduction of a new or a repositioned brand, seeking underline the brands value over others, and to broaden the brand position. It is truly hard to change the customers perceived attitude towards a brand, and therefore the risk is great that the attempt to repositioning might fail. After rolling out the strategy, it is time to modify the proposition through update of the personality and through repositioning. There pros and cons with both of this segments and it is great significance that they are truly calculate when deciding the next step in the process. To understand it more deeply http://htmlimg4.scribdassets.com/55f3acalz4nfgla/images/10-81b5e3fa9c/000.jpg Figure 1: Stages in brand strategy development. When a company modifies or change something that is already there in the market established in the mind of the customer that is called as repositioning. Different profession and individuals have different meaning and understanding towards Repositioning. There are few different definitions and greater understanding about this concept: Repositioning is a change, principally about triggering the vision, mission and value in a new direction that is more suited f or the brand in the future- Brand manager consultant. Principally, reposition concerns changing the consumers perception of the brand PR consultant. Repositioning is built upon the change of unique and differentiated associations with the brand in some kind of direction; it is about having a balance between the category party and differentiation when using reposition strategies (Leading Brand strategies) From these definitions, it is obvious that reposition is about moving something to more attractive and relevant position. Reposition direction is often decided as to what a company wants to achieve. There is also a visible relation between price and quantity aspects. When a company perceives the market as a demand curve, the purpose is to down stretch or upward curve. When moving up and there is a need for reaching the premium segment and expand up wards. Figure: The principle of reposition. When striving towards a new position in the market, it is important to understand those consumers are limited. Peoples minds select what to remember and it is important to convince the consumers with greater arguments. The market always strive for change which is rapid and therefore repositioning can be necessary to meet these demands, newer and stronger arguments have to be established to convinced them to stay as loyal customers. As repositioning is a very complicated matter and therefore there are no detailed theories or models. Aim for repositioning is different for different person, and the only connection between all the different theories is that repositioning is moving something from somewhere towards a greater position at the market. Corstjens and Doyle (1989) identified three types of repositioning strategies: Zero repositioning, which is not a repositioning at all since the firm maintains its initial strategy in the face of a changing environment. Gradual repositioning, where the firm performs incremental, continuous adjustments to its positioning strategy to reflect the evolution of its environment; and Radical repositioning that corresponds to a discontinuous shift towards a new target market and /or a new competitive advantage. After learning the repositioning of several brands from the UK market, the following 8 types of repositioning have been identified. These are: Increasing relevance to the consumer Increasing occasions for use Making the brand serious Falling sales Bringing in new customers Making the rand contemporary Differentiate from other brands Changed market conditions A four phased brand repositioning approach can be followed to achieve the intended benfits- Phase I. Determining the current status of the brand Phase II. What does the brand stand for today? Phase III. Developing the brand positioning platforms Phase IV. Refining the brand Positioning and Management Presentation The advantages that can be derived from brand repositioning exercises can be summarized as: Value over others Updated personality Relevant position The risks associated with such strategies are: Loss of focus Neglecting original customers Losing credibility for the brand Confusing the brand Therefore, in order UNLEARN the brand positioning one must help the customer to know brand repositioning in more difficult than initially positioning. This can be done by: Carefully crafted communication New products, packaging Associations with other brands ( co- branding, co- marketing, ingredient branding, strategic alliances, etc) that reinforce the new brand positioning. This exercise is so critical to an organizations success that the organizations and leader in marketing/brand management should develop skill preferably with the help and facilitation of an outside brand positioning expert. Research Methodology: 2.1 Objectives To study the current scenario of UK wrist watch industry. To review the brand positioning strategies of different sub-brands of watches. To analyze the brand repositioning strategies of watches. To study consumer awareness and perception about the brand repositioning strategies of watches. This study will help to understand the gap in its communication strategy regarding brand repositioning exercises and the further measures to be taken for effective marketing communications. 2.2 Limitations: The study is confined to London area only There is possibility of sampling errors in the study The responses of the consumers may not be genuine Questionnaire may not be comprehensive 2.3 Sources of Data Collection: The relevant data was collected from both primary sources and secondary sources. The starting point of my information gathering has been the secondary sources such as internet, books, and journals and so on. Firstly, brand positioning and repositioning strategies of Titan, secondary sources such as internet, insurance magazines, and journals and so on. Then I conducted a consumer awareness survey on brand repositioning strategies undertaken by Titan watches in recent times. 2.4 Sampling: To conduct sampling of 50 loyal consumers of Titan and in the age group of 20 30 years for this study. Since Titan has taken up brand repositioning strategies since January 2011, consumers who have seen the previous and new campaigns have been targeted. 2.5 Primary data: Data was collected through an interview schedule, consisting of both open ended and closed ended questions. It consisted of the parameters like reasons consumers brand preference, recollection of earlier tagline and advertisement, brand ambassador of Titan awareness of new tagline and campaign featuring sportsmen and actors from International body and so on. The data was collected through e-mails, telephone contacts and one to one personal interviews. Industry Overview UK Watch industry: In 2004 and 2008 market report examines the jewellery and watches market in UK were fluctuated and fell by 2.8% and finish at  £4.33 billion in the review report. Large declined in 2008 contribute to the global economic downturn and UK recession which adversely effected nearly all UK industries. The only unaffected by the downturn was the luxury end of the market end, but by the 2008 and 2009 it begun to take effect on it. In recent year the jewellery and watches become increasingly competitive. Although this market have wide range of suppliers and retailers also online retailing have contributed highly for transparent for information on pricing and availability of products. This was a positive trend for small brands that was previously unable to deal with consumer directly. Some larger retailers and few independents have developed their transactional sites to deal with their consumer demand. The product which have high rate of consumer penetration with around a third of the UK population owning piece jewellery and watches. In 2009 downturn in UK economy shows that it will affect all areas of consumer spending and unlikely to show reversal in near future. It seems the concepts of a wrist watch have become that of a status symbol rather than a practical chronometer. According to a survey that suggest one in seven people in the UK has no need for watch, apart from as a fashion accessory. Gadgets such as iPods, laptops and mobile phone, represent threat to the watch industry, survey conducted by Mintel. Even in the age of iPhones, people spend huge amount of money on a quality time piece, with high-end brands such as Rolex and Tag Heuer adorning blinged up wrist of rappers, bankers and fashionistas alike. http://www.wharf.co.uk/2010/11/why-wrist-watches-are-dialling.html SWOT ANALYSIS OF THE UK WATCH INDUSTRY: Strengths: Watch industry is growing industry which faster rate As the population is rising, the watch market is also expanding Customers are not very price sensitive as far as quality watch is concerned Weakness: There is not much advertising done by watch industry No innovation in products There are few number of exclusive showrooms that reduces the consumers accessibility to the product There are few marketers, who are concentrated only upon a particular niche segment (Tag Heuer ) Opportunities: There is more need of fashionable luxury watch and fine luxury watch brands that can be targeted in UK, as customers are more like trendsetter and fashionable. UK especially London is a metropolitan city which makes it more attractive for the new company. Youth are more brand conscious than their predecessors. That leads to the expansion of the market for branded watches. Threats: There are many foreign players entering in the race Too many players will dilute the market and the profit margin. Mobile phones acting as substitutes of the watches. The Indian watch industry began in the year 1961 with the commissioning of the watch division of Titan. The first watch model manufactured by HMT was the Janata model in the year 1962. HMT was the leader in the watch market till the Tatas formed Titan watches in association with Tamil Nadu Industrial Development Corporation in the year 1987. They took a major strategy decision, which later changed the face of the Indian watch market to manufacture only quartz watches. Liberalisation in 1992 and removal of quantitative restrictions due to WTO has opened the doors for many the Indian market viz. Tissot, Swatch, Omega, Rado, TAGHeuer. The import duties on watches are falling which makes the Indian market look attractive for the global majors like Casio, Swatch and Citizen. Company Profile: Overview Titan is one of the largest watch producer in India and sixth largest in the world. Titan manufactures over 7 million watches per annum and have 65 million customer. In 1984 titan was established as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Manufacturing in a state- of -the art at Hosur, Tamil Nadu the company brought the large change in Indian market, by offering quartz technology with international styling. By understanding the different segments in the market, the company launched its second brand Sonata watch, as value brand for those who like styled watches with affordable prices. In last two decade the company has build an very good impression in watch business to become Indias largest manufacturer and world largest sixth manufacturer of watches. This was mainly because good formidable distribution network. Being one of largest retail chain of exclusive retail showroom for watches called The world of Titan spread over 100 towns. Titan have branches over 30 countries, its also have multi brand outlets named Time Zone, service centres and dealer outlets. The company has watch plant at Dehradun (UP) and Baddi (Himachal Pradesh) and electronic circuit boards in Goa. The promoters held majority stake of the company, with Tidco having 28% of the shares and Tata Group companies owing 25% of the shares and the public sharing holding around 28% in the company. The rest of the stake held by the foreign institution, non resident Indian, mutual fund and other institution. It also acquiring a license for global brands such as Tommy Hilfiger and Hugo Boss, while. It has also in its portfolio its first Swiss Made watch brand Xylys. In 1995 the company capitalize to brand Tanishq as diversified into jewellery in fragmented market operating no brand in urban city. Also in 2005 the company launched its second Jewellery brand, GoldPlus, as using its opportunity for capitalizing in small town and rural India. Its also diversified into fashion Eyewear by launching Fastrack Eye Gear sunglasses as well as prescription eyewear. TITAN WATCHES: BRAND POSITIONING STRATEGIES Overall strategies: Since from the beginning Titan has been positioned as a premium brand, because its high quality products for its customer. Titan is struggling to have a strong brand image in UK market due to its numerous sub-brands that caters to different segments in India. It follows different positioning strategies; these strategies can also be analyzed as given below: Attribute Positioning: The company launched first quartz watches to Indian market as its product. The company successfully penetrate the market by this launch, under this strategy came Raga, Classique and Regalia. Classique positioned as style corporate wear that leaves a quiet definite impression and qualities of function. Regalia ranger represent the elegant-wear. Raga is an exclusive watch as positioned. The Raga and silver Raga collection of style, delicate and feminine with each piece unique truly. User Positioning: Titan provides to several user groups children (the Dash), sportspersons and adventurers. The fastrack range is seen as being modern and related to present time, reliable and sturdy. The advertising, packaging and merchandising of this range is young, cool and vibrant. Benefit Positioning: Titan offer many deals to differentiate its offering on the basis of superior style and attractiveness which is offered by Digital range fastrack. Competitors Positioning: Titan had to encounter the threat with the entry of several foreign watchmakers into the market; most the entrants are catering to the upper end of the market Omega, Cartier etc. Quality or Price Positioning: In the overseas market, especially in Europe where it is competing with Swiss and Japanese watches, it is position itself as value-for-money (less than Swiss watches and higher than Japanese), by giving attractively styled and of good quality. TITAN WATCHES: BRAND RE-POSITIONING STRATEGIES FOR GLOBALISATION Titan has managed to get fair market in Middle East and Africa but its failure in Europe was a downturn for the Company as the return was not as good as investment made for the expansion. Titan has decided to revamp its flagship watch brand in Europe mainly in UK. Titan wants to reposition it more youthful and relevant to the changing times. Titan has entered the International markets in 1989 through the export of watch movements. Titans first global footprint was placed in the UAE the largest market in the Middle East then it moved towards Egypt, Oman, Saudi Arabia and few markets in Africa. Though it faced strong competition, it reached the sales of 100,000 watches within a year of its launch. It started to move globally and moves towards Sri Lanka, Bangladesh, Maldives and Nepal. After its extensive survey, it concluded that it needs good reason to stock the brand. Titan needs to re-position its brand image in the UK market. And so Titan decided to against soft option of driving its globalization through private label exports. It would launch its product under its own brand with market positioning Therefore Titan found a massive advertising campaign to create brand awareness. It also participated in the fair which showcases the worlds biggest watch brand in the world. http://www.moodiereport.com/images/luxury_watch_tables_jan10_04.jpg http://www.moodiereport.com/images/luxury_watch_tables_jan10_05.jpg CONCLUSION: The suggestions to improve consumer awareness about brand repositioning strategy of Titan are as follows: To increase its visibility, Titan Company can sponsor events similar to fashion shows which all latest designs launched are displayed. This is important as it has a great effect on different segments of the customers in different ways. It is important to have Tie up with radio channels and television to broadcast and telecast its advertisement about various sales promotion from time to time. RD needs more investment as customer expectations are changing rapidly. It should focus more on introducing more varieties and luxury items in the market at regular interval. Introduce exclusive collection for working women which is more contemporary and complements any fashion styles. Tie up with international watch brands to make the product stronger in the market. To use internet to spread awareness among consumer about the brand. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() Terry Hills framework: Corporate objectives Terry Hills framework: Corporate objectives Friction materials is enjoying a new lease of life as seen by their ability to make substantial profit partly due to the renaissance of the motorbike (scooter) as a source of transportation by the middle aged. Thus the corporate objectives are: Gain market share in the OE market through manufacture and supply of DBP in 2 years. Entering the Far East market as a Long Term Strategy to increase profitability and to wrestle for International Market Share in 3 years Superior Product Performer thereby securing the contract on a Long term Basis Improve Research and Development for the OEM for incremental business. Increase ROCE to 30% 3 years. Increase Profit Margin to 30% in 3 years. Increase ROI to 40% in 3 years. Order Winners and Qualifiers Criteria Discussion of the Criteria and the Implication for Operations BRAND IMAGE This is true for the motorcycle manufacturing company as demonstrated by their attention to detail and their strong Quality Policy and culture. It is therefore pertinent for Friction materials to maintain their already lofty heights of Quality to be able to tap into the sea of opportunities of OEM. For the AM, it is a guide to the potential customers of the qualities attached to the brand. With a Quality rating in the industry, the brand image does help win some of the customers over to the product range. For the SM, Brand Image could play a role in the choice of the DBP because the customers may want the best quality DBP for their automobiles which would help in marketing (word of mouth). This is a strong basis for our core competency being retained rather than outsource. COST For the OEM, Cost is the major order winner here as the company has to be highly competitive on cost to ward off potential competitors from the market. But with the prospect of Research and Development for new ways of making DBP, Friction Materials would be able to charge pre For the AM, Cost is highly competitive as well. The company must be able to get DBP to the market at affordable prices as the company has to be highly competitive on cost to ward off potential competitors from the market. For the SM. Cost is not competitive and almost not relevant. The cost of the DBP should be reasonable enough and not charge ridiculous amounts though the customer is willing to pay for the value of the DBP. Q QQ QQ: Performance quality flexibility in design dependability and volume are sensitive order qualifiers such that a drop in one of the characteristic specification could cost them the order. These criteria are key to their winning over the OE market thus we have a QQ which denotes (order loser). On the long run (3 years on) some of the values would change because Friction would have acquired a certain volume of market share and the direction of the market would tend to shift. For instance with a breakthrough in RD, the value of design flexibility and cost would change. This signifies that For design flexibility, it would be a new order winner, a display of our competency and thus they would be able to charge premium price, or at least increase the price of supply. Cost would be a dominant order winner as competitors would seek to drive down cost hence stiff competition. On the other hand, Q is not as sensitive as QQ. You would not lose the order if you cannot meet the demand. For Instance the durability of the DBP is a qualifier because it must be able to perform for a period of time but not too long to be considered absurd. 2 years is good but no one would want to design DBP for 10 years so if the life span of 2 years is attained then it is fine. For instance delivery speed is not required as you would have agreed to sign the deal to deliver at an agreed period failing which you would be fined. MARKETING STRATEGY SWOT Analysis Strengths Credible supplier network Modern managerial input Good debtor to creditor days Good current Ratio; indicates cash flow Ability to expand current location Centralized location to market and to ports for export Fully depreciated machine cost, hence they machine cost  £0 Skilled Labour force as can be seen in Specialist Manufacture Brand Image recognition for quality Close relationship with the tool specialist fabricators. Weakness Inventory levels Friction between top management (cronton and whitson) Long changeover period on press machine Poor personnel management Poor use of work packages leading to unused raw materials Underutilization of MRPII systems Inability to do online payment Poor space utilization Over reliance on entry into OE market Opportunity Potential global leader in OEM Local sourcing of materials (when they gain social status) DBP direct supplier to industry manufacturers thus increasing market share Expansion of production range Threat Competitive Labour Market Stiff competition from the Far East Potential Environmental threat on noise and waste disposal MARKETING STRATEGY Expansion of Market channeled to an increase in both local and global supplies of DBP. Revolutionize the OEM to a Quality competitive market based on cost management. Improve Research and Development capabilities After sales customer feedback as a way of getting closer to the customer and improving on quality and performance. MANUFACTURING STRATEGY VERTICAL INTEGRATION This is the level of incorporation in a supply chain for the various stages of the supply process. It could be forward or backward integration. A vertical integration could be to bolster the technological front based on competition or for to emerging markets. Make / Buy: The make or buy analysis is a strategic analysis that helps top management to decide what they want to produce, what they want to stop producing or what they want to outsource to a third party. In practice, core competence is not outsourced because that is the uniqueness of the product; if you let it go, you could just be setting up future competition for your company. The various decisions taken and the reason are as follows; For the supply of raw materials; a single supplier was preferred. This would prevent re-testing for the quality of the supplied materials as the testing phase takes a couple of weeks to get the right mix for the required braking performance. This would increase lead time and consequently reduce the ability to deliver on time. It also helps reduce the variation in quality that could arise from multiple sourcing For the mixing operation, that is the core competence and could be detrimental to the growth and the corporate objectives of the company. For the Press Operation, the Press tool manufacture is done by a local specialist firm. This could lead to delays in taking up the tool fabrication hence building up lead times for the OEM. When the design team finishes the design, they would have to wait for the Press fabricators to be available to work. Communication gap is also a threat to the smooth running of the design of the tool for the OEM. The specialist firm is also prone to take over by large BP manufacturers who are direct competitors and once competitive advantage is lost to them, it affects the market share of the OE and consequently the ability for Friction Materials to compete. Thus the decision is to Vertically Integrate the Local Specialist; this helps build competitive advantage in the OE market. For the baking operation, it would be kept in house. Outsourcing baking increases the time the operation takes; from 3 hours to a potential 5-6 hours. The cost of transport, labor and the payment of the operation together with the time trade-off make it very complicated and unsuitable for outsourcing. The chemical properties of the brakes at high temperatures could be altered during transportation and thus could lead to a failure in testing which results in the company losing the order. It is therefore a critical operation in-house and not outside. For the machining operation, the decision is to be kept in house. This is because an automated 100% dimensional check is required after machining. If you machine in house, there is a greater chance of achieving that accuracy than to outsource to a specialist that could be overlook little details that could lead to test failure. Since the machines are running at full capacity, an extra machine is required for the OEM manufacture. The machine would be second hand quality as accustomed to the company. The fully depreciated machines make extra budget available for this purchase and would in no time be fully depreciated as well. Thus we practically are paying less to do more. For the painting, the operation would be carried out in house. The reason is to be in control of the goods produced. Also the painting operation is a low skilled task hence a contract staff could be employed for the sole aim of painting. This helps specialization on the long run and reduces costs due to transportation and material handling. It also reduces labor cost as the company is only bound by the contractual agreement without benefits. For the packaging, the short term objective would be to continue in-house but re-brand the lot size so as to accommodate more DBP. This reduces the burden of having to pack several hundred of DBP at any time. The lot sizes could be increased and standardized as there is no obligation to supply with the current range of boxes but simplifies the current packaging operation. This helps reduce the number of boxes supplied for packaging and hence the time and cost of transportation and material handling. However the long term plan would be to source for a packing company that would agree to package as close to our production site as possible. This helps free up space for increased production and other value added work. FACILITIES The design of the operation would take into consideration the item to be produced, vary the different possible ways to produce it and come up with the best and most efficient way of producing it. The characteristic of the operation is determined by the 4 Vs VOLUME HIGH LOW HIGH LOW VARIETY LOW HIGH VARIATION LOW HIGH VISIBILITY The OE market involves long production runs with product specification and low variety, there is need to implement a high volume low variety manufacturing process which is the category of the OE market. Volume: This is the production capacity within a particular time frame. The volume is set prior to production in order to plan for capacity. The current forecast of 150,000 in the first year is a high volume compared to the normal few hundreds that are currently produced. Therefore it is a high volume process operation and adequate capacity should be provided as required. Variety: this can be described as the different combinations of products that a production process can accommodate. There is limited variation in the demand of DBP for the OEM due to the standardized requirements. Basic changes can be made in the design but it is practically the same spine and technology that is used. This depicts a low variety production. Variation in Demand: This is the ability of the production process to change with little notice to the forces of demand and supply or product design and specification. Orders are requested a year prior to production thus a stable demand profile which makes effective capacity utilization probable. Therefore it is a low variation demand production. Visibility or Customer Interaction: this could be described as the level of participation of the customer in the production process. The ultimate goal of any production of the process is to satisfy the customer. Since the customer is not expected to be at the factory every time, we settle for a low visibility production process. This has no bearing on the type or quality of DBP produced as the company would be ratified fit for the production of the OEM before proper production can commence. Location The current location of Lutterworth is perceived as a central location both to the potential and to the international market. The town has a rich history of manufacturing work and is in a central location for transportation of finished goods and raw materials and assess to the factory very easy. It is also close to a large motorcycle manufacturer who is the potential customer. This is an ideal location for a growing company and the rate of development could become attractive for immigrants due to the emerging facilities. TECHNOLOGY Product Profiling The product profiling approach is an analysis understands the requirements for production and the characteristics available for each process to meet production specification. A comparative analysis helps in process choice the layout structure to adopt. Original Equipment Manufacture would be done through the batch production process. The process type helps utilize the standardized production format due to low variety. It also helps improve the efficiency of production and spreads the overhead costs over more units. The Specialist Manufacture is a jobbing type process while the Aftermarket production is Batch Production therefore if we go for a flow line production process; it would impede our production process. Thus if for OEM, a flow line is chosen then Specialist Manufacture must be outsourced to compensate for the complexity of the production process. However the Specialist manufacture is the core competence of Friction Materials and to let go of it would be synonymous to throwing your market share away. If a competitor comes by and vertically integrates that section of your company, then there is a potential buy-out of Friction Materials. Therefore it was sensible to use a flexible Bach production process currently which could move into a flow production process with enough investment to justify the resources required to change it. Process Choice Project SPECIALIST PARTS AFTER MARKET Jobbing ORIGINAL EQUIPMENT Batch Line Continuous High Volume Low Alex and Terry Hill 2009 Volume High Low Low High Low Variety Fixed Position Process Cell Feasible Flow Product High High Low Regular Flow Dr Watt 2010 However, for a long-term capacity planning, investment decision and availability of funds could make OEM be more flow line suited. This occurs when there is a huge volume to justify the investment and good forecast of an emerging market hence a growing demand and a comfortable market share to control. The OEM batch process tends towards the flow line production section. Process Choice SPECIALIST PARTS Project AFTER MARKET Jobbing ORIGINAL EQUIPMENT Batch OEM Line Continuous High Volume Low Alex and Terry Hill 2009 CAPACITY A capacity strategy is a review of how the personnel would work effectively with the resources and machinery available. For the OEM, there is a predictable demand known a year prior to production, hence a level capacity strategy typifies the production. There is no lead or lag in production and demand hence the make to order plan. LEVEL CAPACITY PRODUCTION The capacity is set at 3000DBP per week at standard working week of 40hours. This helps both capacity and personnel utilization and a tight budget schedule. If there is a change in capacity planning, shift hour or overtime can be used to compensate for such. However this plan is for the current production target of 150000. INFRASTRUCTURE HUMAN RESOURCES These are specialists in the area of recruiting people for various job functions. From a manufacturing point of view, an IE is the right person for this task. This is because he has been trained to understand the right work contents the workforce required to achieve maximum capacity utilization and the performance measurement attached to each job function. However the HR specialist understands how to tie the salary structure and the benefit (both money and material) attached to him. Therefore the strategy would be to employ the unskilled workforce and train them to a basic minimum skill level required to do the basic non skilled operations like printing, packaging and painting and machining while we use a higher wage structure to lure the skilled workers; should we need them. The unskilled workers could be temporary workers or permanent workers depending on the requirements while the skilled workers would be made permanent to increase core competency. Periodic training like safety and their specific job functions would be necessary to update the level of skill and technology across board. PERFORMANCE MEASUREMENT THE BALANCED SCORE CARD It is a framework that converts the vision of the company into performance measures that can be interpreted and monitored. The mission statement should thus be seen as the action plan that drives the company on the journey to the destination it hopes to achieve in future. LEARNING AND GROWTH FINANCIAL PERFORMANCE CUSTOMERS PERCEPTION AND EXPECTATION INTERNAL STRUCTURE AND INFRASTRUCTURE STRATEGIC OBJECTIVES Fig : The balanced Score Card Slack, chambers Johnston 2007 Strategic Objectives Strategic Measurements Core outcomes Performance Drivers 1 Financial Increase Profitability Increase Revenue Project Cost Reduced Cost Compete Based on Cost Operational Efficiency 2 Customer Increased market share Share of segment % presence in the OE sector Customer satisfaction Customer feed back % satisfaction, positive feedback 3 Internal Revenue mix Research and Development collaboration Prototype designs success rate Increase ROCE High ROCE Higher utilization of resources 4 Learning and growth Employee capability Staff productivity Reduced scrap rate Upgrade of facilities Systems Audit Improved cycle times Adapted Balanced Scorecard, Kaplan and Norton 1996 Financial perspective Growth: The dream of every business is growth; and so is Friction Material. The growth of the company is the gate way to expansion in other markets and could be a factor in increasing the Market share which has been set as at 2 years. Increased Profitability: The profitability of a company is its ability to satisfy the demand of production; output, overheads and cost of production and still make a margin. Most businesses are set-up with an aim to make money; either primary or secondary. Friction Materials made profit this year and the OEM is a lee-way to guarantee constant volumes of production and with a high efficiency system, the OEM would be the source of revenue for the company. This is because the OEM has a huge potential to turn the fortunes of the company around from a small company to a Large company with huge revenue and large market share. In an emerging market like the OEM, the first to enter the market usually dominates a great percentage of the market share. Therefore it is pertinent for Friction Materials to be in the market as one of the pioneer members. The OEM would generate huge revenue as they have a huge volume of production thus reducing the cost accrued to the production costs and overheads and consequently drives d own the cost of production and hence increases profitability Profitability of the OEM is vital to the existence of the company as it helps to generate a funds through production that could be ploughed back to the operation of the other product range and with good decision making and investment policies; the company will be transformed into a World Leader in the manufacture of DBP. Profitability of the company also helps it satisfy its personnel commitment; paying of salaries and bonuses to the workers for increased motivation. If a business is not profitable, the management of the company could struggle to pay wage and this would ultimately impact on the shop floor reducing the productivity of the workers; as most workers would lack the motivation to continue work without pay. Ultimately the customers; the motorcycle manufacturers would get affected as Friction Materials could end up not meeting the demand target and are imposed heavy fines. Gradually the company would lose its competitiveness and could end up being bankrupt if it continues to fail to meet the target. The contract would be cancelled and the production would be hampered. The end result could be the administration of the company, since it cannot meet its basic obligation. Cost Reduction Sustaining growth is all about meeting the expectation of the shareholders, those responsible for the investing money and time to the success of the company. In Sustaining the growth of the company, good asset utilization and cost reduction policies like getting depreciated machines to work effectively, helps to reduce the overheads and unwanted cost attached to the daily running expenses of the company. The OEM is a cost-competitive market and imploring a strategy to drive down cost is worthwhile. Trade-offs associated with low cost production should be properly weighed before decisions are made else it could eventually cost more; both for the cost of rework and the excess and unnecessary man-hours used. For instance, if the cost of a standard back plate is $10 and you get a supplier for $6, it is possible that the manufacturer might not be able to meet production target. So if you hire him for your supplies and he fails to deliver, in panic, you might need to get another supplier w ho would end up charging you more than it would cost and you might have to run extra man-hours to cover up for production time lost. All these could cost more compared to the stable $10 who is guaranteed to deliver when needed. Customer Perspective Increased market share The market share is a portion of a business sector where you dominate. In reality, big companies like McDonalds have almost all the market share between them leaving the remaining for smaller companies. The idea is that every company sells a particular volume of the product in the market. Companies with dominant shares sell high volumes of stock periodically. Friction Materials has market share as one of its targets because it aims to be a profitable business. If they can churn out large volumes of DBP and exhaust their production capacity in terms of sales; then they would be able to get the overhead cost driven low. This helps put the Cost reduction strategy in check and increases the viability for profit making. A large market share increases the brand image of the company and opens doors for wider reach to the Far Eastern and Global markets on a whole. It also helps increase the possibility of dominating the Local market. Based on the operational capabilities of the company and the entry into the OEM market, Friction Materials could boast of a sizeable market share so far as other factors are favorable. With percentage market share dominance, plans like marketing drive sales promos and exhibition events like auto fares can be used to boost their brand image and ultimately sell the product to the market. The market share volume determines the amount of profit and volume of DBP that could be sold over a period of time. Customer satisfaction Customer is king, should be at the back of the mind of every employee of Friction Materials. This is because the customer makes it possible for the employee to be paid; if the DBPs are not quality ones or the customers are not satisfied, they could easily turn to a competitor and this affects the market share of the company. Since we regard the customer as king, and production is based on customer needs; it is imperative that Friction Materials delights its customer base by going the extra mile to meet with them, to have a personal experience with them. This helps the company reach out to potential customers and at the same time get a good understanding of the performance of the DBP in the market and ways to improve the current production specifications and designs without altering the standard specification requirement for manufacture. It also helps identify potential areas of strengths and weaknesses as emerging opportunity that abound but have not been fully utilized. For the OEM to succeed, the customer must be delighted exceptionally and satisfied with the unique qualities of the DBP else Friction Materials would lose ground to their competitors and could lose their competitive advantage to poor human relationship. Therefore the company should make the customer the aim of the production process and in pleasing a customer that could be a potential chain of new customers. It is widely said that it costs a lot to get a new customer compared to retaining one of them. Thus it is more profitable to secure already existing customer base by delighting them exceptionally while looking for incremental business than to look for more business and neglect current customer base. Internal Process Perspective Research and development For Friction Materials to remain relevant in the OEM, the RD team would be expected to design and develop new lines for production. The ability to meet this requirement is one of the basic tasks of Friction Materials as an OEM. Therefore it is an important aspect of the company that needs to be restructured. Currently, there is no department for RD and since it is a major requirement by the contractor, a new R and D department be formed. The design engineer as well as the local specialist firm that was integrated needs to be incorporated in this department to work together for the progress of the company. A good R D enables breakthroughs which can yield huge revenue. Similar to this is the Astra Zeneca R D who charge premium price for discoveries in their RD that are able to sail through to the production stage. RD also increases skill level of the company and takes the competitiveness to a higher level. Thus it gets to a point where they could re-define the characteristic qualities of performance of DBP as seen by the 5 seconds telephone response employed by Zenith bank to attend to customer enquiries. High ROCE: A high ROCE for Friction Materials signifies a good balance of employee strength. The ROCE is a financial tool used to understand the extent of effective utilization of resources. If the employees are trained well and given the right resources to work with and appropriate incentives and benchmarks to go with, then they would be well motivated to achieving company targets. When the targets are met, they can be used as benchmarks to be built upon. With a steady growth rate in ROCE, investment on raw materials, machines and personnel would be justified. Productivity, efficiency and proper scheduling of the production process are the hallmark to achieving a high ROCE. An Acid test ratio can be used to measure the liquidity of the company, the more liquid a company is; the stronger it is. Thus using a benchmark as a source of strength makes the top management of the company a focused one. Growth Employee capability reskilling people Upgrade of facilities buying new machines ORGANIZATION The organizational structure of Friction Materials should change from a process based leadership to a functional matrix organizational structure where the operations personnel have easier access to top management for decision making and policy formulation. For a small company like Friction Materials, the Organizational hierarchy is very visible. Too many management port-folios or positions; as is seen here, creates a communication problem such that escalating issues or problems as seen on the shop floor could take a while before it gets to the appropriate table and this makes flexibility very low. If friction arises between the managers, it could trickle down to the shop floor. Besides there is unclear definition of roles and responsibilities and this is a potential disaster because of the ownership of responsibility for failure or damage. Thus instead of creating an operations unit, they are building a potential silo. This hampers effective communication between the operations crew. The dual role for the sales manager could also be detrimental to the progress of the company as there might be sub-optimization of the sales department and biased decision making; should he be in contest with another manager. There should be a common focus of top-management on the direction, aims and objectives and the vision should be shared collectively. Time out on team building and holiday trips could be scheduled to help foster relationships of employees of Friction Materials. Having grudges against people is a reality of life, but when it affects the productivity of the company, it becomes questionable. Job roles and functions should be well defined and the performance; measured. This helps make the workers responsible for the daily activities and could improve productivity. A good reward and compensation scheme (bonus) could be employed but it must be properly structured to avoid sub-optimization of departments or resources. PRODUCTION AND PLANNING CONTROL The planning and control system of Friction Materials Ltd is the MRPII but is underutilized at the moment as there is no skilled clerical worker that can handle the software. The clerical workers need to proceed on a flexible training schedule to learn the latest version and application of the MRP II system. There should also be an online order and portal system where purchase orders and payments can be made and reduce the over reliance on the telephone order or fax as there could be ambiguity in communication. The capacity planning features of the MRP II system was not in use and the WIP records for an on-going production process is not recorded which makes it almost impossible to be able to plan for adequate capacity and schedule for raw materials hence the high inventory levels. A kanban pull system can be implemented for the production of the OE market to meet production targets until a full scale imp